What is an affiliate? Meaning / Explanation / Explanation [affiliate]



A type of advertising product.

A system in which a third-party blogger or media is asked to promote or promote a product, and when it actually leads to sales, a reward (commission) is paid for the referral that triggered the sale.


Many because it is necessary to prepare a special link URL that can track who introduced the product, and to calculate and add a different reward amount for each product when the purchase or contract is completed. In the case of, there are many cases where a business operator with a specialized system called "affiliate service business operator (ASP)" is intervened, but there are also many business operators such as Amazon that have built their own affiliate system.


The advertiser registers with ASP as a "merchant", pays the system usage fee, and registers the product to be advertised and the material such as banner image and introduction text corresponding to each product. In addition, add a script to the system of the company's online shop to determine whether the customer is a customer via an affiliate when the purchase is completed.


Bloggers and others who cooperate in advertising register with ASP as "affiliators" and search the list for products to be advertised on their site. If you have a product that suits your site, place an ad on your site using promotional link URLs and materials.


When someone visits an affiliate's site, clicks on the affiliate link to go to the merchant's sales site, and purchases a product, the reward is added to that affiliate's account.


ASP calculates how many products were sold via affiliates at the end of the month and bills the merchant as advertising expenses, the merchant pays the advertising expenses to ASP according to the bill, and ASP pays each affiliate Pay the reward.


Mostly in CPA format, which costs money to purchase, but some merchants use CPM (reward for each display) or CPC (reward for each click) to get more referrals. It may be posted.


Affiliates are not always a hobby for bloggers, and most of the price comparison sites and product comparison sites in the world are created for affiliates. For this reason, it is often the case that the only products listed are the stores and services that are posted to affiliates, even though they say "price comparison" and "product comparison".